Based on his #1 Bestseller, Forbes Top 100 Digital Influencer Erik Qualman dives into the powerful concept of Socialnomics. Word-of-Mouth is on digital steroids and has transformed into World-of-Mouth. Organizations must learn the new rules of social, mobile and beyond, or they will miss this once-in-a-generation opportunity to earn customers' loyalty and drive long-term success. Socialnomics is the key to winning customers' hearts, minds, and wallets. Book signing to follow. Presented by the High Point Market Authority in partnership with the Home Furnishings Association.